On 17 August 1996, 21-year-old David Beckham scored against Wimbledon, launching a global celebrity brand. This film charts his rise through 10 defining images, exploring how he transformed himself from footballer into fashion icon and cultural phenomenon. It reveals how Beckham reshaped ideas of celebrity, masculinity and class through carefully crafted public personas. Interviewees include photographers Platon and Harry Page, magazine editors Dylan Jones and Adam Mattera, and PR experts Alan Edwards and Jackie Cooper