Battle of the Brands: Cadbury vs McVitie's: Battle of the Brands
8:00 pm - 9:00 pm, Friday, April 17 on Channel 4 (4)
Add to Favourites
About this Broadcast
Cadbury vs McVitie's: Battle of the Brands
Kate Quilton peers into the cookie jar to look at the rivalry between the confectioners. She takes in the development of new products, the shrinking of existing ones, and how the contest for publicity takes in everything from the cake-v-biscuit debate and drumming gorillas. Kate also looks at how McVitie's are reinventing the Jaffa Cake, while Cadbury are leaning into collaborations with Biscoff, Oreo and Daim to extend their Dairy Milk empire
new
HD
subtitles
new
finale
series
Documentary
News/Current Affairs
More Information
Did You Know..
Kate Quilton
(Presenter)
Best Known For:
Presenting Food Unwrapped.
Early-life:
Katie Marie Quilton was born in November 1983 in the United Kingdom and grew up on the outskirts of Bury St Edmunds. She studied at the University of Bristol, where she did a student version of the documentary film Super Size Me (2004), where she ate kebabs for breakfast, lunch and dinner for a week.
Career:
While she was a student, Quilton worked for both ITV and the BBC before going on to work as a broadcast journalist in Somerset for the BBC. She spent a lot of time with farmers here and reported mostly on food. Quilton was a commissioning editor for Channel 4 between 2010 and 2014. She stepped down from the role in 2014 so that she could focus full-time on the TV series Food Unwrapped, which she has presented since 2012. Other TV programmes she has worked on include Superfoods: The Real Story, The Shopper's Guide to Saving Money and Tricks of the Restaurant Trade.
Quote:
'Superfoods are everywhere!'
Trivia:
She ran the London Marathon for Papworth Hospital in 2016.
