Behind the scenes of the company's flagship store on London's Oxford Street. The unit is the second largest shop in the UK and first opened its doors in 1909. By the 1990s, Selfridges was struggling. This programme describes how Italian retail giant Vittorio Raddici helped turned it around, with the help of big fashion names and the introduction of an attention-grabbing yellow bag. Today, the store continues to defy the retail gloom, thanks to Canadian billionaires the Westons, who opened new stores and pumped millions into the flagship Oxford Street outlet