Career: Sugar undercut many of his competitors in the electrical industry and, by the 1980s, the company was doubling its stock value every year. Unfortunately, the next decade proved tougher, and Sugar subsequently branched out into communications, buying Betacom and Viglen. He also invested in Tottenham Hotspur FC but sold most of his shares in 2001. Sugar created Amsair, a fleet of jets run by his son Daniel. Sugar's business interests also include property speculation. In 2005, he began fronting the British version of US reality show The Apprentice. He has appeared on Room 101 and a celebrity edition of Who Wants to Be a Millionaire? and has had cameos in Doctor Who and a special episode of EastEnders for Children in Need.

Career: In 1992, when Birmingham City FC went into receivership, Brady persuaded Sullivan to buy it and let her run it. She was Birmingham FC's managing director until 2009. A year later, Sullivan and David Gold bought West Ham United and appointed Brady vice-chairman of the club. She was responsible for negotiating the club's move from their Boleyn Ground to the Olympic Stadium in Stratford, East London. Brady has also had a seat on the board of Sport England, been a non-executive director of Channel 4 and held a non-executive position with Mothercare. She raised her public profile in 2009 when she became Alan Sugar's new assistant on The Apprentice.